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RESUME
Ray Chowdhury - Director, Digital Marketing Analytics

Enterprise Marketing Intelligence | GA4 & BigQuery | Attribution & Revenue Analytics | AI-Search Marketing Measurement

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Resume

Ray Chowdhury
DIRECTOR, DIGITAL MARKETING ANALYTICS

Enterprise Marketing Intelligence | GA4 & BigQuery | Attribution & Revenue Analytics | AI-Search Marketing Measurement

Executive Summary

Director of Marketing Analytics and Enterprise GA4 professional with 15+ years of experience architecting large-scale marketing measurement ecosystems across GA4, BigQuery, server-side tracking, SEO, paid media, and B2B demand generation. Proven leader in transforming complex data infrastructures into executive-grade marketing intelligence that drives revenue, pipeline visibility, and strategic decision-making.

Deep expertise in analytics architecture, attribution modeling, data governance, and performance measurement—paired with emerging leadership in AI-Search Marketing Analytics, focused on measuring brand and content visibility across AI-driven search engines and large language models (LLMs). Trusted partner to CMOs, VPs, RevOps, and Technology leaders for building future-ready marketing intelligence frameworks.

Core Competencies

Marketing Analytics Leadership
Google Analytics 4 (GA4) Architecture
BigQuery & Enterprise Data Pipelines
Server-Side Tracking & Data Governance
Marketing Attribution & Funnel Analysis
AI-Search & LLM Discovery Analytics
SEO & Paid Media Performance Measurement
B2B Revenue & Pipeline Analytics
Executive Dashboarding & Data Storytelling
Privacy, Consent & Compliance (GDPR / CCPA)

Enterprise Marketing Analytics Leadership

GA4 Architecture & Measurement Strategy

  • Led enterprise GA4 architecture for complex multi-property and multi-region environments.
  • Designed GA4 event schemas, custom dimensions, and conversion frameworks aligned to executive KPIs.
  • Implemented enhanced measurement, cross-domain tracking, consent mode, and audience governance.
  • Standardized analytics implementations to ensure accuracy, scalability, and long-term reliability.

BigQuery & Advanced Analytics

  • Integrated GA4 with BigQuery for raw-event access, historical retention, and advanced analysis.
  • Built SQL-based datasets for funnel analysis, cohort tracking, attribution, and performance forecasting.
  • Enabled predictive modeling use cases (LTV, churn, conversion probability) using GA4 + BigQuery ML.
  • Partnered with data engineering teams to align marketing analytics with enterprise data platforms.

AI-Search Marketing & Analytics Expertise

  • Developed early frameworks for AI-Search visibility and discovery measurement, tracking how brands and content surface in AI-powered search experiences.
  • Applied structured data, entity optimization, and semantic content architecture to improve AI readability and citation potential.
  • Partnered with SEO and content teams to align analytics with AI-Search Optimization (AI-SEO) strategies.
  • Evaluated emerging AI-driven discovery signals and advised leadership on future analytics implications.
  • Positioned analytics as a strategic layer supporting both traditional search performance and AI-mediated buyer journeys.

Attribution, Funnel & Revenue Analytics

  • Applied multi-touch and data-driven attribution models across SEO, paid media, content, and email.
  • Measured marketing-sourced and marketing-influenced pipeline and revenue for long B2B sales cycles.
  • Built full-funnel reporting from first touch through closed-won outcomes.
  • Enabled smarter budget allocation, channel optimization, and ROI visibility.

SEO, Paid Media & Channel Analytics

  • Measured performance across on-page, off-page, and technical SEO initiatives.
  • Integrated Google Search Console with GA4 for organic performance intelligence.
  • Analyzed Google Ads and LinkedIn Ads performance with a focus on lead quality and downstream revenue.
  • Unified cross-channel reporting to eliminate siloed metrics and surface actionable insights.

Dashboards & Executive Data Storytelling

  • Built advanced Looker Studio dashboards with blending, filters, and custom calculations.
  • Delivered executive-level reporting for CMOs, VPs, and board stakeholders.
  • Translated complex analytics into business decisions for non-technical stakeholders
  • Supported annual planning, forecasting, and scenario modeling with data-driven insights.

Data Governance, Privacy & Compliance

  • Implemented privacy-first analytics strategies, balancing consent with data richness.
  • Established role-based access controls and analytics documentation standards.
  • Conducted ongoing audits to ensure data quality, accuracy, and compliance.
  • Ensured analytics readiness during site migrations, CMS upgrades, and platform changes.

Leadership & Cross-Functional Collaboration

  • Acted as analytics leader and advisor across Marketing, RevOps, Sales, IT, and Engineering teams.
  • Guided stakeholders on best practices for measurement, attribution, and performance analysis.
  • Influenced executive decision-making through trusted analytics leadership.
  • Led continuous optimization and future-readiness initiatives across analytics functions.

Key Impact

  • Enabled enterprise-wide GA4 modernization with improved accuracy and insight reliability.
  • Delivered visibility into $100M+ B2B pipelines through advanced analytics and attribution.
  • Reduced reporting friction and improved executive confidence in marketing data.
  • Positioned analytics organizations for AI-driven discovery and next-generation search.

GA4 Technical Architecture & Data Engineering

Advanced Event Tracking

  • GTM implementation (client-side and server-side)
  • Data layers implementation for custom tracking
  • Debugging data collection & processing with GA4 DebugView, Tag Assistant, and GTM Preview

Server-Side Tracking & Data Accuracy

  • GTM Server-Side container setup and optimization
  • Data accuracy by mitigating ad-blockers & ITP restrictions
  • Filtering bots/spam and validating event payloads
  • CRM and backend data enrichment with user ID stitching

Marketing Integration

  • Integrate GA4 with Google Ads, GBP, Search Console, DV360, Meta Ads
  • Create remarketing audiences in GA4 → pushing to ad platforms

UTM Setup & Campaign Tracking

  • Create & Implement UTM parameters across diverse marketing channels (Google Ads, social media, email campaigns, influencer marketing, GBP, affiliates) to ensure accurate campaign tracking
  • Build structured UTM frameworks with consistent naming conventions for scalable and reliable data collection
  • Audit and troubleshoot UTM-tagged URLs to prevent data fragmentation and maintain clean attribution in GA4
  • Align manual UTM tagging with auto-tagging tools (e.g., Google Ads auto-tagging) for a unified measurement strategy

Continuous Optimization & Future-Readiness

  • Monitored data quality and anomalies to ensure consistency over time
  • Rolled out new GA4 features at scale as Google enhances the platform
  • Led testing and personalization programs informed by GA4 insights
  • Benchmarked performance against industry standards to uncover growth opportunities
  • Stayed proactive with ever-evolving GA4 to future-proof the analytics functions

Platforms & Technologies

  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush | Ahrefs | Screaming Frog
  • Google Ads | LinkedIn Campaign Manager | Microsoft Advertising
  • Google Business Profile
  • Google Tag Manager
  • Big Query
  • Looker Studio
  • Server-side tracking for GA4
  • Schema markup
  • Core Web Vitals
  • Page speed Optimization
  • WordPress & Enterprise CMS Platforms

Education & Certifications

  • Bachelor’s / Master’s Degree
  • Google Analytics (GA4) Certification
  • Google Ads Certification
  • Google Marketing Platform Certification
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