Alex Jones
GA4 Enterprise Professional | Data Analytics & SEO Specialist
📍 Based in the U.S. | Available for Global Consulting
📧 contact@alexjonesanalytics.com
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Executive Summary
Strategic data and analytics leader with over 15 years of experience architecting enterprise-scale GA4 [Previously GA3], BigQuery, and server-side tracking infrastructures, and implementing performance SEO for national and global B2B organizations.
Expert in transforming complex data ecosystems into unified, insight-driven frameworks that enhance marketing intelligence, executive decision-making, and measurable growth. Combines deep technical mastery in digital analytics engineering with proven leadership in data strategy, governance, and marketing performance optimization.
Skilled at integrating SEO, Google Ads, and attribution analytics to align marketing and technology initiatives with business objectives. Recognized for driving large-scale data modernization, improving ROI visibility, and enabling enterprise-wide digital transformation through intelligent measurement systems.
Core Competencies
GA4 Architecture & Data Strategy | Enterprise SEO | Google Ads Optimization | Marketing Intelligence | Conversion & Attribution Analysis | Paid Media & Performance Growth | BigQuery & Data Integration | Digital Transformation Leadership | Executive Reporting & Insight Enablement | Online Revenue Growth Strategy
GA4 Data Analytical Skills & Reporting Expertise
ADVANCED GA4 REPORTING & INSIGHTS
- Proficient in leveraging GA4’s enhanced measurement and custom events to generate actionable insights.
- Skilled at interpreting real-time and historical data to identify user behavior trends, traffic sources, and conversion drivers.
- Capable of creating tailored dashboards for executive reporting and operational decision-making.
GA4 EXPLORE / EXPLORATION FEATURES
- Expertise in Funnel Exploration to track user progression through critical conversion steps.
- Utilize Path Analysis to understand user journeys and drop-off points, providing insights for UX/UI improvements.
- Proficient in Segment Overlap and Cohort Analysis to identify high-value customer groups and retention patterns.
SEGMENTATION & MARKETING ANALYSIS
- Skilled at segmenting audiences by demographics, device, geography, and behavior for targeted marketing campaigns.
- Develop remarketing audiences based on user engagement, predictive metrics, and micro-conversion patterns.
- Use GA4 data to inform personalized campaigns and improve ROI for Google Ads and paid advertising initiatives.
ATTRIBUTION & CONVERSION ANALYSIS
- Analyze attribution paths and compare multi-touch attribution models to understand the impact of marketing channels.
- Track micro and macro conversions, providing insights into both short-term and long-term KPIs.
- Identify key conversion drivers to optimize marketing spend and channel strategy.
GOOGLE ADS CAMPAIGN ANALYSIS
- Integrate GA4 with Google Ads to measure campaign performance across devices and channels.
- Analyze click-through, conversion, and cost-per-action metrics to optimize campaign targeting and bidding strategies.
- Utilize predictive audiences and insights to enhance lead generation and remarketing campaigns.
GOOGLE ADS CAMPAIGN ANALYSIS
- Evaluate organic search traffic, queries, and impressions via GA4 integration with Google Search Console.
- Perform technical SEO analysis, including page speed, Core Web Vitals, and crawl behavior metrics.
- Identify opportunities for on-page SEO improvements based on user behavior and engagement patterns.
ANALYTICAL EXPERTISE WITH UTM DATA
- Demonstrated ability to analyze campaign performance ROI by evaluating traffic sources, mediums, and campaign outcomes in GA4 reports.
- Skilled in A/B testing analysis using utm_content and utm_term to determine high-performing creatives, messaging, or ad placements.
- Proficient in cross-platform attribution to understand how multi-channel user journeys (e.g., email → social → paid ad) contribute to conversions.
- Strong background in remarketing audience creation by segmenting users based on UTM parameters (e.g., campaign type, traffic source) and syncing with Google Ads for targeted remarketing.
GBP DATA ANALYSIS IN GA4
- Competence in analyzing GBP Insights: search queries, discovery vs. direct traffic, and customer engagement trends
- Ability to segment and measure traffic from Google Maps vs. Search using GA4 and UTM tracking
- Expertise in monitoring and improving CTR from GBP profile to website and call-to-action actions
- Skilled in leveraging GBP data to evaluate customer behaviors: calls, direction requests, website clicks
- Experience in benchmarking local ranking performance for branded and non-branded queries
- Data-driven optimization of listings based on performance metrics and competitor analysis
- Ability to align GBP performance data with Google Ads and GA4 for ROI and attribution modeling
- Proficient in reporting and dashboard creation for GBP performance (Looker Studio, GA4, Data Studio)
- Analytical skills in correlating GBP activity (reviews, posts, updates) with conversion lifts
- Expertise in using GBP data for localized marketing strategies and audience segmentation
UX/UI & METRICS ANALYSIS
- Analyze engagement metrics such as scroll depth, session duration, and interaction events to optimize website experience.
- Identify bottlenecks in navigation, content consumption, and conversion flows to enhance user satisfaction.
- Provide data-driven recommendations for A/B testing and design iterations.
GA4 Technical & Configuration Skills
GA4 SETUP & CONFIGURATION
- Deep knowledge of GA4 property architecture (streams, data settings, consent mode).
- Ability to set up enhanced measurement, custom events, and parameters.
- Mastery of conversion setup (purchase, lead, custom business goals).
- Managing cross-domain tracking and subdomain setups.
- Proper data retention, filters, and audience configuration.
ADVANCED EVENT TRACKING
- Designing a custom event schema that maps to business KPIs.
- Implementing tracking via Google Tag Manager (GTM) (client- and server-side).
- Using data layers for e-commerce, form tracking, and dynamic content.
- Debugging with GA4 DebugView, Tag Assistant, and GTM Preview.
SERVER-SIDE TRACKING & DATA ACCURACY
- Setting up and managing GTM Server-Side containers.
- Improving data accuracy by mitigating ad-blockers & ITP restrictions.
- Filtering bots/spam and validating event payloads.
- Enriching GA4 data with CRM, backend, or user ID stitching.
BIGQUERY INTEGRATION
- Setting up GA4 → BigQuery exports (daily & streaming).
- Writing SQL queries to analyze raw event data.
- Building star schema models, materialized views, and data pipelines.
- Preparing datasets for BI tools (Looker Studio, Tableau, Power BI).
ATTRIBUTION & MARKETING INTEGRATIONS
- Expertise in GA4’s data-driven attribution model.
- Integrating GA4 with Google Ads, Search Console, DV360, Meta Ads.
- Creating remarketing audiences in GA4 → pushing to ad platforms.
- Measuring campaign ROI and incrementality with GA4 data.
DASHBOARDS & DATA STORYTELLING
- Building advanced Looker Studio dashboards (with filters, blending, custom fields).
- Automating executive-level performance reports.
- Translating complex analytics into business decisions for non-technical stakeholders.
UTM SETUP & CAMPAIGN TRACKING
- Skilled in creating and implementing UTM parameters across diverse marketing channels (Google Ads, social media, email campaigns, influencer marketing, affiliates) to ensure accurate campaign tracking.
- Expertise in building structured UTM frameworks with consistent naming conventions for scalable and reliable data collection.
- Proficient in auditing and troubleshooting UTM-tagged URLs to prevent data fragmentation and maintain clean attribution in GA4.
- Experienced in aligning manual UTM tagging with auto-tagging tools (e.g., Google Ads auto-tagging) for a unified measurement strategy.
UTM SETUP FOR GBP USER INTERACTION TRACKING IN GA4
- Skilled in implementing UTM parameters for tracking GBP traffic in Google Analytics 4 (GA4)
- Integration of GBP with Google Ads, GA4, and other analytics/CRM platforms
- Skilled in schema markup alignment with GBP for local SEO
PROBLEM SOLVING & STRATEGY
- Auditing messy GA4 setups and fixing tracking gaps.
- Aligning GA4 metrics with business KPIs (not just vanity metrics).
- Advising on tracking strategy for product, marketing, and leadership teams.
The Strategic Role in Business Growth with Digital Marketing.
DRIVING ANALYTICS STRATEGY AND BUSINESS ALIGNMENT
- Define enterprise-wide measurement strategies that directly align with business objectives. In today’s data-driven economy, smart measurement is the foundation of scalable growth and performance optimization. Within the GA4 ecosystem, the ability to capture, interpret, and act on behavioral data determines how organizations can manage, improve, and expand their digital operations for new revenues.
- Translating business goals (e.g., revenue growth, customer retention, product adoption) into measurable GA4 events and KPIs.
- Creating frameworks that allow executives, marketers, and product teams to make decisions backed by trustworthy analytics.
- Acting as a bridge between leadership and technical teams, ensuring that analytics answers the “so what?” questions, not just the “what happened?”
ADVANCED ANALYSIS & PREDICTIVE INSIGHTS
- Leverage optimally GA4’s powerful tools to go deeper than the data from standard dimensions and metrics, and discover actionable insights that give organizations a competitive edge for revenue growth.
- Leveraging Exploration reports for funnel, path, and cohort analysis.
- Combining GA4 with BigQuery ML to build predictive models for churn, lifetime value (LTV), and conversion likelihood.
- Developing executive dashboards in Looker Studio and BI platforms that showcase marketing ROI, customer journeys, and long-term trends.
- Enabling scenario planning and forecasting for leadership decision-making.
- With these capabilities, a business can transform raw data into actionable intelligence for revenue growth.
OPTIMIZING ATTRIBUTION AND MARKETING PERFORMANCE
- Apply the right GA4’s data-driven attribution models to help organizations make smarter allocation decisions of their marketing spend, which is often one of the largest investments for enterprises.
- Connecting GA4 to Google Ads, DV360, Meta, LinkedIn, and other ad platforms for unified reporting.
- Running multi-touch attribution analysis to identify the true value of each channel.
- Providing insights that help CMOs allocate budgets toward high-ROI initiatives.
- Powering advanced remarketing and audience segmentation strategies across channels.
- This turns GA4 into a profitability engine, not just a measurement tool.
Administration of Data Governance & Compliance
In a world of GDPR, CCPA, and ever-changing privacy regulations, enterprises cannot afford missteps. A GA4 expert ensures that data collection is both compliant and useful.
- Implementing privacy-first tracking that respects user consent while maintaining data richness.
- Setting role-based access controls to safeguard sensitive data.
- Conducting routine audits to identify gaps, inconsistencies, or broken tracking.
- Documenting and enforcing analytics standards across international teams.
- This combination of governance and compliance builds trust both internally and externally.
Continuous Optimization & Future-Readiness
Stay tuned with Google’s updates and upgrades for GA4 and related platforms and technologies, which keep evolving and improving with technological advancements. Anticipate, adapt, and prepare for changes so that an enterprise can seamlessly transition into the advancing GA4 platform.
- Monitoring data quality and anomalies to ensure consistency over time.
- Rolling out new GA4 features at scale as Google enhances the platform.
- Leading testing and personalization programs informed by GA4 insights.
- Benchmarking performance against industry standards to uncover growth opportunities.
- Stay proactive with ever-evolving GA4 to future-proof the analytics functions.
EDUCATION
Stay tuned with Google’s updates and upgrades for GA4 and related platforms and technologies, which keep evolving and improving with technological advancements. Anticipate, adapt, and prepare for changes so that an enterprise can seamlessly transition into the advancing GA4 platform.
North State University | 2005-2009
Master of Science in Mechanical Engineering
- GPA: 3.8
- Best Thesis Awardee
- Recognition for Extended Research Paper
South City College | 2021-2025
Bachelor of Science in Mechanical Engineering - GPA: 3.8
- Editor-in-Chief, SCC Newsletter
- President, The Innovation Society
CERTIFICATES
Project Management | 2014
The Project Management Institute
Risk Management and Mitigation | 2012
Internal Auditors Team
System Optimization | 2012
Scrum Learning Society
Vendor Relations | 2010
South City College