Enterprise GA4

  • info@enterprisega4.com

RESUME
Ray Chowdhury - Digital Marketing Director

Enterprise Digital Strategy | SEO, SEM & Performance Marketing | B2B Lead Generation | Marketing Analytics – GA4, GSC, BigQuery & More

  • Home
  • Resume

Resume

Ray Chowdhury
DIGITAL MARKETING DIRECTOR – B2B

Enterprise Digital Strategy | SEO, SEM & AI-Search Optimization | B2B Lead Generation | Marketing Analytics (GA4)

Executive Summary

B2B Digital Marketing Director with 15+ years of experience designing and leading enterprise-grade digital marketing programs across SEO, content marketing, paid media, marketing analytics, and emerging AI-Search optimization. Proven expert in driving qualified demand, pipeline contribution, and revenue impact for complex B2B buying cycles. Deep expertise in on-page, off-page, and technical SEO; GA4-based marketing intelligence; content strategy for consideration-stage buyers; and paid media across Google Ads and LinkedIn Ads.

Increasingly focused on AI Search Engine Optimization (AI-SEO)—positioning enterprise content to be discovered, cited, and referenced by large language models (LLMs) and AI-driven search platforms. Adept at translating marketing performance into executive-level insights aligned with sales, revenue, and growth objectives.

Core Competencies

B2B SEO Strategy (On-Page, Off-Page, Technical)
AI Search Engine Optimization (LLM Visibility & AI Citations)
Demand & Lead Generation | Pipeline Growth
Marketing Analytics & GA4 Intelligence
Content Marketing for Long Sales Cycles
Paid Media (Google Ads & LinkedIn Ads)
Account-Based Marketing (ABM) Support
Marketing Technology & Attribution
Executive Reporting & ROI Measurement
Conversion Rate Optimization (CRO)

B2B SEO & AI-SEARCH LEADERSHIP

On-Page SEO & AI-Optimized Content

  • Developed B2B keyword and search intent strategies aligned to awareness, consideration, and decision stages.
  • Optimized service pages, solution pages, landing pages, and thought leadership content for high-intent B2B searches.
  • Structured content for AI readability, including clear topical authority, semantic clarity, and entity-driven page organization.
  • Improved lead quality by aligning SEO and AI-search-ready content with ICPs, buyer personas, and sales qualification criteria.

Off-Page SEO

  • Built authority-driven off-page SEO programs through industry publications, trade sites, digital PR, and partner ecosystems.
  • Increased domain authority and referral traffic within niche B2B and industrial markets.
  • Strengthened brand credibility through trusted third-party citations, editorial backlinks, and authoritative mentions—key signals for both search engines and AI models.

Technical SEO & AI Discoverability

  • Led technical SEO initiatives, including crawl optimization, site architecture, schema markup, and Core Web Vitals.
  • Partnered with engineering and IT teams to resolve indexation, rendering, and performance issues.
  • Implemented XML sitemaps, canonical strategies, and site-speed optimizations.
  • Ensured SEO and AI-search best practices during site migrations, CMS upgrades, and platform re-architectures.
  • Implemented structured data and schema frameworks to improve machine readability and AI-based content understanding.

MARKETING ANALYTICS, GA4 & AI-VISIBILITY MEASUREMENT

  • Designed and implemented enterprise GA4 tracking strategies for B2B lead generation and attribution.
  • Defined GA4 custom events, conversions, and funnel tracking for forms, demos, gated content, and contact requests.
  • Integrated GA4 with Google Search Console, Google Ads, CRM platforms, and BigQuery for advanced analysis.
  • Built executive dashboards reporting on traffic, engagement, conversions, pipeline, and ROI.
  • Aligned analytics frameworks to evaluate AI-driven discovery, content visibility, and emerging AI-search touchpoints.
  • Used analytics insights to guide optimization, forecasting, and budget decisions.

CONTENT MARKETING (B2B & AI-READY)

  • Led B2B content marketing strategy aligned with SEO, AI-search discoverability, demand generation, and brand authority.
  • Optimized for SEO and AI-Search: blogs, whitepapers, case studies, solution pages, and thought leadership content.
  • Implemented pillar-cluster content models to support organic growth and buyer education.
  • Structured content to increase the likelihood of AI citation and summarization.
  • Measured content performance using GA4 engagement metrics and assisted conversions.

PAID ADVERTISING (GOOGLE ADS & LINKEDIN ADS)

Paid Advertising (Google Ads & LinkedIn Ads)

  • Created B2B paid advertising strategy across Google Ads and LinkedIn Ads.
  • Managed keyword targeting, audience segmentation, firmographic targeting, and budget allocation.
  • Optimized paid campaigns for cost per lead (CPL), lead quality, and downstream conversion performance.
  • Integrated paid media data into GA4 for unified reporting and attribution.

MARKETING TECHNOLOGY & TOOLS

Marketing Technology & Tools

  • Advanced user of GA4, Google Search Console, SEMrush, Google Ads, LinkedIn Campaign Manager, and Google Business Profile.
  • Experienced with server-side tracking for GA4, Google Tag Manager, and BigQuery.
  • Evaluated and governed B2B MarTech stacks with a focus on scalability, data quality, and AI readiness.
  • Established standardized KPIs, reporting frameworks, and performance benchmarks.

LEADERSHIP & COLLABORATION

Leadership & Collaboration

  • Led and mentored SEO specialists, content marketers, analysts, and paid media teams.
  • Collaborated with Sales, RevOps, Product Marketing, and IT teams.
  • Presented marketing performance, AI-search strategy, and pipeline insights to executive leadership.
  • Aligned marketing initiatives with revenue goals, pipeline targets, and sales enablement needs.

KEY ACHIEVEMENTS

  • Increased organic B2B lead volume significantly through integrated SEO and content optimization.
  • Improved MQL-to-SQL conversion rates through alignment of SEO, SEM, and analytics.
  • Reduced cost per lead (CPL) through continuous paid media optimization.
  • Delivered clear visibility into marketing-sourced and influenced pipeline.
  • Supported 100M+ B2B sales pipelines through digital marketing channels.

MARKETING PLATFORMS & TECHNOLOGIES

  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush | Ahrefs | Screaming Frog
  • Google Ads | LinkedIn Campaign Manager | Microsoft Advertising
  • Google Business Profile
  • Google Tag Manager
  • Big Query
  • Looker Studio
  • Server-side tracking for GA4
  • Schema markup
  • Core Web Vitals
  • Page speed Optimization
  • WordPress & Enterprise CMS Platforms

EDUCATION & CERTIFICATIONS

  • Bachelor’s / Master’s Degree
  • Google Analytics (GA4) Certification
  • Google Ads Certification
  • Google Marketing Platform Certification

ADDITIONAL QUALIFICATIONS

  • Expertise in long and complex B2B sales cycles
  • Experience supporting enterprise, industrial, manufacturing, and technology organizations
  • Strong understanding of GDPR, CCPA, and consent-based analytics
  • Proven ability to align digital marketing, SEO, and AI-search visibility with executive KPIs and revenue goals
Scroll to Top