Measure what actually matters. I implement a clean, scalable GA4 event taxonomy—form interactions, scroll depth, video plays, add-to-cart, quote requests, downloads, and more—complete with parameters and validation. You get trustworthy data, richer insights, and reporting that maps directly to business goals.
Services
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Lead Gen
Turn traffic into qualified pipeline. I design GA4-backed lead funnels that track every step—from first touch to form submit—and connect ad platforms, landing pages, and CRM so you can see which channels, keywords, and creatives actually create sales conversations. Expect cleaner attribution, lower CPL, and dashboards that spotlight the highest-intent sources.
Campaign Optimization
Scale what works, cut what doesn’t. Using GA4, Google Ads, and Search Console signals, I analyze paths, audiences, and on-site behavior to refine bids, budgets, and creatives. You’ll get iterative testing plans, conversion-rate lifts, and a feedback loop that continually improves ROI across paid and organic campaigns.
Custom Audience
Reach the right people at the right time. I build audience definitions based on real behaviors—page depth, product/category interest, engagement thresholds, recency, and micro-conversions—then sync them to Google Ads and other channels. The result is more relevant messaging, stronger quality scores, and higher conversion efficiency.
Predictive Audience
Go beyond historical data with GA4’s predictive metrics. I configure purchase-probability, churn-probability, and revenue-prediction models to create forward-looking segments. These audiences power proactive remarketing, win-back flows, and budget prioritization so you invest where the next conversions are most likely.
Segmenting Strategy
See your customers clearly. I design a segmentation framework that groups users by lifecycle stage, intent, channel mix, and content affinity. This unlocks tailored journeys, personalized reporting, and precise performance views (new vs. returning, high-value vs. low-value, prospect vs. customer) for better decisions at every level.
